Stop feeling stuck when it comes to marketing your business! The Digitally Overwhelmed Podcast is for small and medium sized businesses who want to feel less overwhelmed about everything they need to be doing to be successful online and attract the right clients and opportunities. Cinthia talks to various experts about how to best approach your marketing, while still saying sane. We talk all all things tech, in a completely down to earth, uncomplicated way.
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Latest podcast episodes with guest
This episode explores the retirement of Universal Analytics in July 2024 and the transition to GA4. They explore the importance of backing up data and provide options for saving Universal Analytics data, including using tools like BigQuery and third-party solutions.
In this conversation, Cassandra and Cithia discuss the importance of systems and processes in business, as well as their jouney in running their businesses as a mom.
In the podcast episode Molly and I talk about Instagram SEO. We dive into hashtags, how to focus on quality conversation and optimization of usernames, names, bios, and location.
In this podcast episode, we explore various website platforms for small to medium-sized businesses, discussing the limitations of WordPress and the benefits of alternatives like Squarespace, Wix, and FG (Funnel Gorgeous).
In this conversation, we reflect on how life transitions (like becoming a mom) push you to be present and flexible when entering a new phase of life.
Latest SEO specific Episodes
In this encore episode, Cinthia discusses the foundational topic of keywords in SEO. She explains that keywords are words or phrases that people search for to find content on the internet.
The holidays are just around the corner! And preparing our website for this incredible opportunity is everything. So what does it mean to do SEO prep for the Holiday. Listen to this episode to find out!
This is such a great question and I know for a lot of you, you are really wanting to understand how this impacts your potential to rank. This is what we talk about in this episode!
Many of you listening are Health and Wellness businesses, so this one is for you. Ranking in Google for health terms isn't always easy, but it's worth it since it can change how your website and business attract clients who are already looking for what you have to offer.
I get this asked this excellent question often so I thought I'd create a podcast talking about this. I hope this inspires you to take more intentional and consistent action with your Search Marketing.
I’m bringing my good friend Jana O. back onto the podcast to talk about SEO and Pinterest strategies to getting ranked in Google with your Pinterest marketing. We’ve had several clients ask about this and we wanted to give some guidance and strategies to make this happen for you!
Ready to plan your year of SEO? Listen to this episode to hear about my behind-the-scenes process of planning SEO for a year.
I love taking you behind the scenes of our courses and trainings! This training is specifically for services providers (VAs, Web Devs, Web Desingers) who are thinking about integrating certain SEO tasks into their packages.
Curious to see where we’ve focused on our own SEO this year? In this episode, I take you behind the scenes of our own SEO efforts and a few additional experiments we have for the rest of the year.
Not sure if SEO is the right marketing strategy for your business? This episode is for you! Inspired by an unexpected conversation, I felt called to talk about my own alignment with doing Search Marketing.
More Guest Expert Episodes
It is so fun to talk to other online service providers who are passionate about what they do - and Tony is one of them! He runs Intentional Spark, an online advertising company.
I’m so excited to bring you this interview with the inspiring Kat Love! Kat has over 15 years of website experience and they founded Empathysites, a website creation tool for therapists.
It was such a pleasure to talk to Randy Taran of the Project Happiness. Her mission is so inspiring and during this interview she gives us some powerful tools to drastically impact our mental health on a day to day business.
It was so exciting to talk to Marquis Matson of BookRetreats about heart-centered SEO practices. I don’t often bring on other SEO experts on the podcast but I couldn’t pass up this opportunity!
If Systems has been something you’ve been avoiding in your business up until now, this is the podcast episode for you! I loved Kerryn’s chill and inspiring vibe when it comes to talking about systems.
It was so much fun to talk to Felisha of Clout Clique about what it means to rebrand. As someone who recently went through their own rebranding experience, I had so many questions for Felisha on her take on this topic.
Most popular podcast episodes
In this episode, I talk to Eliza Bultz of Made for Profit Design and we discuss what 3 key elements you need to make your site successful for 2019. We also give you some easy actions to take to start this process today, whether it be making some small tweaks or hiring a Web Designer.
My first ever coach Rebecca Tracey comes on the podcast today to talk about how she runs her business and how she has used heat mapping tools to judge the effectiveness of specific pages on her site.
I always find doing marketing on social media a hit and miss experience, being vulnerable but also relating it back to my business. This week on the podcast, I got to talk to Shaina Longstreet, a Design Specialist with a passion for big dreams, strategic and consistent visuals and making connections. On a mission to empower female visionary female entrepreneurs grow profitable and sustainable businesses on autopilot with beautiful brands and Squarespace websites. She owns Your Ampersand Studio (https://www.yourampersandstudio.com)
This week on the podcast I got to interview Carolina Fowler of Lovegood Studio about the course she is taking from ideo.org about Human Centered Design.
Here are some of the things we talk about:
SEO for Health and Wellness
In this week’s episode, I talk to Jonathan Bentz of DOM (Direct Online Marketing) a Digital Marketing agency. We talk about the “digital circle of life” and how to balance your social post with your search (or blog) marketing.
During this episode, I talk about looking at your marketing efforts in two different ways: slow vs. Fast. Separating them in this way can help put you mind at rest in seeing what each type of marketing is doing for your business and not get too focused on the short term results you need.
In this episode, I walk through a couple easy tips you can do to improve the searchability of your book on Google.
I cringe when I hear the horror stories of business owners who didn’t have a plan for migrating their sites.
In this solo episode, I get into some backend things you can update on your Squarespace site to improve your SEO. This is a easy to follow tutorial that is dummy proof for anyone who wants to increase the organic visits coming to your site.
Getting results through SEO is my main focus for all my clients. Many of my clients come to me and are scared to do SEO because they come from a bad experience or have heard negative stories from others. This is what happened with Vanessa Berlin, one of my clients and during this interview we talk about how working with me changed the way she did SEO on her site and the results she got.
I can’t believe we are already on Season 4 of the podcast! It’s been an interesting ride creating a podcast and I’ve decided to really focus my podcast on my specialties, which are Search Engine Optimization (or SEO as it’s known) and Google Analytics services.
Mindset and Motivation
In this episode, I talk with Mara Glatzel about how women can advocate for their needs, creating a sustainable business in terms of energy (without the burnout), and how to set goals from a centered place. I also ask Mara what metrics she tracks that feel good in her own business.
In this episode, I go through a couple stories about why I think having more women in technology could change we perceive the world and some science to back it up.
In this interview, we talk about what it means to be a self-starter and finding your own unique way of showing up online. Chauncéa shares how she has built relationships in her own business, and some simple things you can do to build your own network as a blogger and influencer.
It is so exciting for me to get to interview my own mentors when it comes to online business and balancing that with the lifestyle you want. Courtney Johnston is one of those people for me. She run’s the Rule Breaker’s club, where she teaches women how to package and sell their brilliance.
Deciding what to invest in at certain times in my business has been crucial to the progress I’ve made. And when I heard about Erin Flynn’s (http://erinflynn.com) Mastermind this year, I knew I had to jump on the opportunity asap.
This week on the Digitally Overwhelmed podcast I got to interview author and popular keynote speaker, Mike Michalowicz. I had so much fun interviewing Mike because he has so much wisdom to share about running your small business finance (among other things).
In this conversation, branding and design coach Calvina Nguyen and SEO expert Cinthia Pacheco discuss the pros and cons of DIY vs. done-for-you approaches in branding and SEO.