The one thing you should be doing in Google Analytics - Part Two

This is part two of this blog series: check out the previous blog post here.

If you don't have Google Analytics on your site, check out this post to get your started on the fun and crazy adventure of GA.

Ok, so last week I talked about finding your 'golden click' and identifying the URL that represents that. Please have that URL on hand as you follow the instructions in this blog post. For the purpose of this blog post, I will be using the example of my newsletter subscription thank you page.

Also before we start, please make sure you have a warm/cool beverage to enjoy while completing this process. Do a couple of shoulder rolls with deep breaths. Make sure you have set aside at least 15 minutes to go through instructions and complete.

Step 1) Open up your Google Analytics, and navigate to the Admin section on the top nav. Next, on the right most View column, click on "Goals".


Step 2) Once the Goals area folds out, click on the red "New Goal" button. In the Goal Set up, select "Custom."


Step 3) In Goal Description, type in the name of your "golden click" (I cover this in my previous post). Leave the Goal Slot ID to what it is and for Type, select Destination.


Step 4) Finally (yes, almost done) in the Goal Details, copy and past the URL of your golden click, removing the domain .com part.

So, if your domain in and your golden click URL is all you want to put in the space is /newsletter-optin-confirmation/ like below.

Before the URL it should say "Equals to" and Keep Value and Funnel off for now. Click Save.

That's it! You did it! You created your very own goal :) This is the first step to revolutionizing your Google Analytics reporting and business.


Want to grab the next step of the process? In this post, I share what reporting you can look at to analyze your data and understand who/how/why users are completing this "golden click" of yours!


And if any issues come up, just let me know in the comments section below!


How does Google Analytics track Sessions?


Before I get into this week's Web Analytics term on Sessions, I wanted to present my new service Take Action! Report. The purpose of this service is to provide actionable insights (or answers) to a specific question that you will be able to apply to anything you are working on currently in your business. This could be a site redesign, a new product your are building, or just your site in general. If you'd like to get updates on this service (and the bonuses that come with early bird sign up), click here!

Last week I talked about metrics and what this means for Google Analytics. This week I wanted to start with the 'staple' metric that everyone should understand and how it is used in Google Analytics. And that is Sessions!

Sessions could also be called Visits but if we look at the fine print of this metric, it can get a bit more complex. So how does Google Analytics define a "Session"?

Session - is a series of pages or interactions that happens on your site. Let's be more specific: when a user opens your website and stays viewing until midnight, that is one session. Alternatively, if a user opens your website and doesn't interact for 30 min, a session is counted.

I can see all your confused stares so let's go through some examples. 

Example 1: Our user Bobby comes to our site at around 11pm and clicks around (loving what she sees of course!) until 12 midnight. At midnight, her session is counted. As long as the user stays interacting on our site, at the end of the day, it is counted as one session.

Example 2: Again, let's say our happy Bobby is browsing our site around dinner time and gets up to go eat. If she leaves the browser open for 30 min without interacting with our site, at the 31st minute, her session is counted. Now, if she get's up, eats dinner in 15 min and comes back to the computer before that 30 min window, her session will continue until she stops viewing our site (30 minute of inactivity) or browses the site continuously until midnight. 

At this point you might be asking "Why is it important for me to know this?". Let me tell you why.

There are a lot of reports use sessions and it's key for you to understanding how Google Analytics tracks your site's sessions. Knowing about the 30 min window of inactivity might make you think "Well, what if it is normal for a user to stay on my site 'viewing' something, without necessarily clicking".

Maybe you have a lot of text (scrolling isn't tracked out of the box), long videos or exercises with questions where users might keep the page open but don't click around. In these cases, you can actually modify the 'window of inactivity'. Before I get into that, there are some things I want to clarify. If a site viewer opens a tab, and then closes it within that 30 min window, that is still considered the same session. Also, if a user opens your site in one browser and then in a different browser, that is considered two different sessions.

If you want to modify the 30 min window of inactivity you need to go to Admin > Tracking Info (under the Property) > Session Settings.


If you think your users are spending more time on one page than the standard 30 min on a regular basis, you can change this. Please make sure you are sure about this; these settings aren't meant to changed to and fro; once you make the change, stick to it. If you think this change applies to you, but you want a second pair of eyes, let me know and I can help.

That's it! Pretty easy right?

Next week, I'm going to be getting into part two of sessions since there is another exception to when a session is counted. 

If you want to receive my weekly Web Analytics Term on Mondays, sign up here! These terms can apply to other Web Analytics tools but I will be focusing more on Google Analytics in terms of configuration. Hope you all have a great week!

The one thing you should be doing in Google Analytics - Part Three

This is the last post of this blog series and today we are going to be looking at the reporting in Google Analytics that helps you take data based decisions. If you missed them, here are the initial posts on how to figure out your 'golden click' and setting it up in Google Analytics.

Out of this whole process, I think deciding a valuable 'golden click' is the hardest part. After that, the initial tool set up takes less than 5 minutes. Then, depending on how much traffic you have going to your site, you should wait at least a couple weeks to before analyzing the data.

You can integrate this part of the process in your monthly business review, every 6 months, or when you are looking at revamping your services or website.

Reporting analysis and interpretation doesn't have to be a long and tedious process. I recommend sitting down and writing what strategy you've been using related to your "golden click" before looking at Google Analytics. 

For example, for my newsletter subscription, I would review what content I created for my blog, my call to actions, where I've been sharing it, and where I feel I've been most successful. All this before even opening up the tool.

Once you have a clear idea of the strategy you used, go to the report in Acquisition > All Traffic > Channels. It might look something like this:


Let me break out the information (don't freak out just yet). This report tells us where users are coming to your site from in the following channels:

  • Social -> social networks like Facebook, Twitter, YouTube, etc.

  • Direct -> users loading your site by directly typing it into the browser or using a bookmark

  • Referral -> other sites that have your site linked

  • Organic Search -> Google/Yahoo/Bing searches, unpaid

  • Email -> email! this could be a personal email or newsletter

If you don't see all of these options in your report that's okay! Not all might be relevant to your site.


Now what? Take a look at the last column in the report, Conversions:


This is where things get interesting. Which of these top acquisition channels led to more of your "golden click" completions? For me, it's Direct but I'm more interested in Social and so, to get a little more information, I can click on "Social" to see the break out per platform.


Again, here I can take a step further in my analysis, and start to understand if my marketing efforts lead to real results.


Taking the time offline to document your strategy can make your analysis so much easier, since you will be able to relate where you put in time/energy and where you are getting conversions.


For example, if you spend tons of time in Twitter but are getting more "golden clicks" from LinkedIn, maybe it's time to shift your strategy. It is important not just to analyze the "cold numbers" but first relate it to your strategy. Then, you can start creating hypothesis on what is working and what isn't.

Also, I highly recommend documenting your hypothesis so that over time, you can see where you've been successful and where you haven't. You can do this in a Google doc, that you update on an ongoing basis.

And that is it! I hope you found this guide helpful. If any questions come up, please make sure to leave a comment in the section below.

Want to get more weekly Google Analytics tips sent to your inbox? Join my awesome tech community below and you'll be on your way to not only learning about the tool, but also getting to know your data which will put you ahead of the game.

Under the Hood of your Google Analytics: Basic Alert Set Up

More and more, we are relying on technology to tell us when something isn’t working correctly in our world. Getting a beeping noise when you leave the lights on in your car or when you don’t have any paper in your printer can be helpful!

Setting up alerts in your Google Analytics is the same idea; you are configuring the tool to let you know when something isn’t working or, in the case of analytics, something is going really well.

So, what is an alert? It is configuration in Google Analytics that allows you to monitor specific metrics and send you an email or text message automatically.

As I hinted above, this can be useful, especially if you don’t log into the tool every day. In this blog post, I will run through two basic scenarios where alerts can be applied.

  • When my website traffic is very low (there is something wrong with my Google Analytics setup or my site isn’t working correctly).
  • When my website traffic suddenly goes up (I have recent content or a campaign that is attracting more traffic than usual).

These are nice and simple alerts to start with; in the future you can think about setting up alerts that are more specifically catered to your site goals and business.

First, you have to navigate to the Admin area of your Google Analytics. Under “View” go to “Custom Alerts”.


Once you get to the Alerts screen, click on the “New Alert” red button.


For the first alert let’s name it “Low site traffic”. Apply it to all your views and set it to be checked daily. You also want to apply the “Send me an email”  box. If there is a problem with your site, you will want to receive an email asap.

Now comes the fun part: the Alert Conditions!

For the first alert, we will use this condition: All Traffic > Sessions with the condition being less than 1. Unless you are a very low trafficking site, this will work correctly to alert you when there is a flatline situation happening on your site (that might indicate something isn’t working correctly).

The final alert looks like this:


Make sure to save it and you’ve completed your first alert! Easy, right?

Alert number two: traffic spike! Let’s do it!

The first part of the alert configuration is pretty much the same, the only difference is if you have a Spam Filter view, you will want to apply it only to that one. Certain spam bots will create spikes in data (that is why we filter them out! here is a great service that can help with that). But we are assuming in a clean data view, a spike will be because of your amazing content (and not a fake visit from a robot).


For the alert condition for a traffic spike, you will want to again select All Traffic > Sessions and for the condition choose % increase by more than 50% compared to the same day in the previous week. The final alert looks like this:

This will ensure you are really honing on any important spikes in data, that could be good or bad. Either way, you don’t need to wait until the end of the month when you happen to peak into your Google Analytics account and get a horrible surprise. Instead, you are all set up with your emails and will get notified right away.

This set up takes less than 5 minutes and can save you from a couple of headaches in the future. Also, you might start to appreciate the tool a lot more and get inspired to set up additional alerts, that are more specific to your needs.

If you are feeling inspired by my post, you can check Luna Metric’s article with many more alert ideas. And if you want to continue learning more about Google Analytics and other tools/systems that are essential to your business,  check out my Tech Wizards community! I share useful information that can make the difference between constantly fighting with the tools you use on a daily basis or have a harmoniously happy set up, that fits your needs. I believe that all your systems and tools should be working for you, instead of the other way around.

Keywords for Influencers


The word influencer has become more and more a topic of conversation in the big online world of entrepreneurs. But what does it really influence? Is it a role model? Someone maybe we look towards for inspiration and new ideas? 

Or maybe it’s just an ideal. A beautiful dream that we can’t stop looking at, even though it’s out of our reach.

Whatever influencer means to you, here are my 10 keywords to inspire all those influencers to be:

words of encouragement for women
inspirational quotes for women
inspirational female leaders
women motivation
life tips
life quotes
thank you quotes
know your truth
genuine value

(these might change as I complete #the100daychallenge over on Instagram).

How do you want to inspire others? At the end of the day, we resonate with other people who vibe with one part of our own truth. So don’t be afraid of speaking your own truth.

If you want to be an influencer, search for those stories that defined who you are today. Get raw and honest with yourself; what events have shaped you in life.

It might be scary to see those parts of yourself, but at the end of the day, those are the things that will attract the right people to come to you.

Want more inspiration around these keywords? Follow me on Instagram to get details on each keywords.

Looking for extra support on your SEO? Check out my 1:1 SEO service here.

What do you think of these keywords? Use the comments below!

#100daysofkeywords as part of the #the100dayproject2018


Well, hello there! It’s been awhile since I’ve written anything on my site but here I am, writing to you.

I’m super excited to be participating in the #the100dayproject (check out all details here).

I was inspired to join this year because I know there is something magical that comes from repeating something over and over on a daily basis, and I know when it comes to doing SEO (something I specialize in), keyword research seems to fascinate and frustrate so many of you.

So here I am, doing #100daysofkeywords, a journey that I am preparing for, like Frodo going to visit Sauron (although probably not as gruesome).

I’m splitting up the keywords into sections and I’ll be linking all future posts below:

Keywords for Influencers
Keywords for Fashion Bloggers
Mindset Coaches
Web Developers
Business Coaches
Fitness Coaches

Want to stay in the loop on new keywords via email? Sign up below:

You can also follow along on my Instagram here where I will be commenting on each keyword individually.

Interested in getting some feedback on your own keywords (new spots open!)? Check out my 1:1 SEO services here.

Excited to dive into this keyword journey!!

Let’s go!


 Cinthia P.

How to retain your clients (and show your work value)

Showing Return on Investment

When someone first hires you, what emotions run through your body? Is it excitement? Or maybe suddenly feeling a new responsibility under your belt. 

Getting more clients for my business is important. For me, I always feel awed and honoured at the huge amount of trust that has just taken place. 


I have confidence in my ability to impact someone’s business but I also immediately become obsessed with two things: 1) How can I give this business the most value? and 2) How can I expose this value in a way that the client can appreciate the results?


Let's be honest: most clients don't know what's good for them. They don’t listen when we give them advice, and at times you might feel like your work and voice gets pushed to a side.

Clients hire us because we are the experts and we lead them through a series of difficult decisions (sometimes technical, sometimes strategic) so they don’t waste time and energy on unnecessary worries or on areas that aren’t in their zone of genius. We become their oasis against a mountain of never ending tech woes

But when we struggle to place a finger on the value our work with hard facts, not only do clients stop listening to us, there is a big possibility that they won’t repeat business with us.


This turns into a cycle of self-doubt around our abilities, when really this isn’t the issue; it’s about being able to show how we made an impact. And if we doubt ourselves, we could also be sending out negative subconscious messages to new client opportunities (which is not good!). 

That is why, right at the beginning of any project, I really strain my brain to try and understand exactly what a client's business needs vs. what the client thinks they need (how they perceive value and progress in their business).

Being able to translate your work into results that your clients are expecting is a whole job on its own that you need to be ready to take on.

Not to mention, this can be a stressful task (especially when you aren’t sure where to start) and I want to share with you three steps to start showing the return of investment on your work so that the client is not only super grateful but keeps hiring you again and again.

I’m going to show you how to start approaching ROI with your existing clients in three simple steps.


retaining your clients

Not only will your current clients love you, but as you master your understanding of the language that most clients speak, you’ll inevitably start attracting new clients!



Ready to show that ROI? Let’s go!

Step 1) Document all the changes (including intention) you make to your client’s business

This is important and can seem like a waste of time initially, but in the long run makes a huge difference. The act of documenting (in a Google Doc, or paper notebook, whatever meets your fancy) creates a new awareness around everything you tried with your client.

Documenting even routine changes provides an added bonus because when you do so with ROI in mind, it forces you to really make sure you’re making a smart tweak that will impact the client’s bottom line positively.

Running Facebook campaigns? Document each campaign and the intention behind everything in a Google Doc. Keep it simple but be focused in noting everything you tried.

Changing the contact form on your client’s site? Write out the specific of changes you made and why. Record other contact forms the client mentioned. Maybe in the future you will make another change and you want to make sure they are inline with what they client originally is looking for.

Also, in the future when things work (or don’t) having the documented intention behind what you did will make it easier to analyze why it worked (which we will get to).

Step 2) Always keep an experimentation Mindset

I'm going to let you in on a little secret: there isn't ONE magic formula to be successful online. There are actually many different paths to success and the way to get there is to open yourself (and your client) up to an experimentation mindset.


Being able to shift strategies based on what you've learned from previous launches, campaigns, and ideas is the key to creating forward momentum in your work.

Once you find something that works, you can stick to it, until it stops working and then the experimentation starts again. 

Stay open to being adaptable when it comes to solving problems and finding better ways of doing things, and inspire the client to do the same! First work on your mindset and then pass it on the client. Lead by example!

Step 3) Make sure to have Google Analytics fully set up

If your website was a piece of land you owned, Google Analytics would be the map that tells you the topography of your land. Are there large hills or a deep valley? Is it dry and desert like or a lush rainforest? Understanding what type of traffic you are working with today is the baseline to knowing where you should be focusing your attention to.

In Google Analytics you need to make sure you have a couple things. First, you need to have a certain chunk, which means at least 100 - 200 visits per month (in Google Analytics this is under sessions). If you have less than this, it really won't be enough data that is worth your analyzing time.


Ready to start retaining more clients? 💪✨ Start actioning ROI and get your clients repeating work with you right away! Access my ROI Starter Package here.


Second, you need to set up Goals in Google Analytics to track how many people are doing the things you want them to do when they come to your client's website. Whether that is signing up for a newsletter, filling out the contact form, or getting to the end of a blog post, you need to know if those visits are doing these things or just opening and closing the site.

And thirdly, you should tie to together the actions and intention of each campaign (remember step 1?) with what is getting people to convert.

Here I can see which channels led to viewing my Google Analytics Course Sales Page

Here I can see which channels led to viewing my Google Analytics Course Sales Page

Maybe you sent an amazing email that leads to 100 sign ups for your next webinar. Go back to your spreadsheet and analyze exactly what you did in that email. Did you include a GIF of a cute cat dancing? Or maybe this was your third email in a day (and the third one is always a charm?). Try and pinpoint what parts of that campaign seem to be successful and make sure to document!

Google Analytics actually allows you to see dollar values beside each traffic source that is coming into the site from. Although on its own this is a powerful report, make sure to take it one step further to look at all the details of each campaign and the journey the user took to get there.

Bonus tip: Don't just focus on the numbers. Although this might seem completely contrary to what I just recommended above, the reality is that you are digging your own hole if you only focus on making your client’s numbers go up or down. 

It isn't just plain growth we should be aiming for, but instead quality growth and attracting traffic that is primed for what you are selling or promoting.


If you discover in one of your campaigns that your ideal client isn't so much into buying bad-ass knitting needles but wants some really cool rainbow wool yarn, then that's a win! 

Getting information on your qualitative data is just as important as getting more traffic!

From the beginning, set the tone with the client that this experimentation mindset is about learning every step of the way, and although growth is usually what we always want, it really should be meaningful growth. Part of that process is celebrating every type of win.


As you start measuring and communicating ROI in your existing projects, new clients will immediately sense and be attracted to all this positive energy. They will definitely want in on the action! And you’ll be ready!

At the end of the day, showing the results we are producing and framing it in right light that the client can appreciate, is all part of the awesome job we get to do for our clients.


Want to learn how to start presenting ROI to your clients today? I have a 3-Step Framework Starter Kit for Retaining Clients. Grab yours Here! ⚡️

Why should you care about Google Analytics as a Web Designer or Virtual Assistant? Free Master Class

Have you been tippy toeing around Google Analytics for awhile now? You’ve taught yourself a couple things from a video here or an article there but have never actually stopped to evaluate if you can be using this tool more strategically in your business.


The reality is it’s ugly and on it’s own, it’s not really clear how (or even why) you should spend time learning about this tool.


This week’s Master Class Webinar is on this topic: How to attract more abundant clients with your unique value (by using Google Analytics).
I’m going to show you how to:

  • Expose the results of your hard work (ahem..your value!) through Google Analytics. This might be recent website changes you made, blog content, or social media posts.
  • Talk about it to potential clients in a smart and clear way

It will be on Wednesday June 14th @ 3pm ET/12pm PT! Get all the updates about this master class webinar by signing up here.


I created this class for Virtual Assistants and Web Designers who want to stop complaining about Google Analytics and start using it effectively as part of their business.


In this 30 min intensive class you walk away knowing:

  • Why bringing on Google Analytics as your ally is the best thing you can do for your business.

  • How to show the value of your work using data!

  • Client communication is key and we will get into specifically how to express this to your client.


Sign up for this Master Class webinar here.


Looking forward to seeing you in class!

3 Questions to let go of Passion

For a long time, I identified myself as a passionate person and wore it like a badge of honor.


In my head, I figured that this was the key element, the fuel that would push my business forward.


With my two year business idea anniversary coming up, I’ve been reflecting a lot on the initial idea I had around helping creative women with their data and analytics.


Now, I can easily shift in this belief and now I know that passion is not the most detrimental of the qualities needed. And I can go as far to say that a little less passion would actually be helpful in some cases to not take things so personally and not get clouded by emotions.


To help create some distance, try this idea for a second: if your business baby belonged to someone else, what advice would you give? What non-emotional and unclouded feedback would you be able to pass over in a completely nonchalant way?


You could even go so far as to close your eyes for a moment and image going out to a coffee date with yourself.


Get a piece of paper and ask yourself these questions:


  • What is most worrying to you about your business right now?

  • When do you feel most stressed?

  • What would you like in terms of support? Words (verbal,or written), community, or maybe just a big hug!


Give yourself time to go through these and answer them for yourself on a piece of paper. You might surprise yourself!


Try it and notice how you feel after as well. Sometimes all we need is a little self-love to push us in the right direction.


I still feel I’m a passionate person by nature and don’t hide it, but I’ve learned that if passion is stopping me from doing the best I can do in my business, then it doesn’t always serve me.


And if you want a piece of self-love for your data, this is the last call for the free data-discovery sessions with me! Getting a clear sense of what is working on your website to grow your business (and not drag you down in stress) is a very freeing act of self-love. Book the free data-discovery call here.

Subscribing to Unsubscribe

Image by

Image by

We’ve all been there: you open up your inbox and your body cringes.

The emails seem infinite and among the pressing client emails and leads, there are newsletters. Some of these you’ve subscribed with the intention to stay up to date with the industry or to be inspired. Some of the newsletter subscriptions are from your dear online friends and other people you’d love to stay more in contact with.

And then there are the other emails.

The emails that you are keeping tabs on because they are from competitors. The newsletter subscriptions of people you admire but that don’t inspire you to take action in your own business. The emails that you think you “should” be reading but never do and they just sit there, getting stale and stinking up the place!

Just because you admire someone, you don’t need to fill your inbox with them. There are different ways to support your online rockstars and it doesn’t always need to be through email. This is especially true is their last couple of emails are just not jiving with you. 
So, why do you subscribe? Do you feel like you don’t have enough info on your own to be a success? Or do you feel obligated? Just notice if it is out of fear or maybe it feeds those insecurities?

I want you to know that if there is something that is leading you to feel bad about yourself and your business you have every right to stop that shitz and unsubscribe!

I invite you to treat your inbox space with care (as the saying goes “You are what you eat” I also believe “You are what you read!”).

Here are some steps to creating a new relationship with your inbox space:

  1. First, stop! Give yourself the opportunity to gently listen to that fear or insecurity for a moment. What is it saying? Recognize this part of you, even if it isn’t pretty or strong.
  2. Respect what your body is telling you. If you falling deep into a comparison trap cycle, you have permission to not only unsubscribe but get up and take a break! Sometimes we end up with these emotions because we are generally stressed and need to get some perspective.
  3. Find the people who inspire your creative muse! What emails are in your inbox right now that you can’t wait to read and you feel light and refreshed after reading? Aim to find more of those emails.
  4. Experiment. Sometimes we don’t know how a particular newsletter will make us feel so from the get go, when you hit subscribe, give yourself full permission to unsubscribe at any point going forward, guilt free! And you can always subscribe again if you want to!

You are responsible for your well-being and what you bring into your space. Make sure everything you choose is truly contributing to flowing creativity and a confident you!

And to celebrate all those inspiring newsletters that do inspire us, use the comments below (or comment on my Instagram). What newsletters do make you feel awesome right now? I’m actually on the hunt for some inspirational women who are doing amazing biz stuff.


The Anatomy of a Website: Sprucing your Home

Image by

Image by

When was the last time you felt good about your website?

Do you remember when you first bought your domain and got access to your website? Maybe you giddily uploaded a picture of something you loved on the home page and then went on to write something ultra inspirational on your about page.

You felt proud and happy; this small space on the internet had your name on it and it was up and running! The possibilities seem endless and you didn’t even know where to start.

Your website is your house on the wide world web.  Unlike social media, you "own" the space and you can do what you will, giving you the ultimate freedom to show the world what you are about, holding nothing back.

And yet, maybe you’ve lost touch with that initial excitement you had and forgotten about how important it is to have website that resonates with you and the people you’d like to attract.

Starting on May 1st, I will be sharing with you the secrets of getting back in touch with your website, feeling really good about your online abode and how you welcome all guests.

I’ll also be showing you how to keep a practice of updating your website (without it feeling like washing the dishes) and know which changes you should be focusing on.

I’m calling it the Anatomy of a Website Series, and I hope it inspires you to go back to your site and make it your own again, freeing up space and excitement to show the world what you really are about.

I’d love to hear how you feel about your website right now; are you proud to share it or do you cringe when someone asks to see it?

30 Ways to Get More Meaningful traffic to your site (not just empty visits)

Image by Simon Matzinger

Image by Simon Matzinger

I don’t want this to be another cliche checklist for you to use blindly in a moment of fear or panic. Instead, if you are feeling any crazy emotions, I suggest taking a walk outside, petting some furry animals, or baking yourself some chocolate chip cookies (yum!)

This is a concrete list that is meant to inspire you when it comes to attracting the right type of traffic to your website.

I repeat: it isn’t just about boosting your numbers, but also making sure a certain percentage of those visits are potential lead and clients that will actually stick around your site a bit longer to see what you are about.

Some of these ideas take more time and that’s what makes them “meaningful”. I also want you to pay attention to how you feel when reaching out to people and thinking about your intention behind the connection. I solidly believe that if you intention generates a spark and excitement (maybe mixed with some nervousness), then there is way more likeliness that this will lead to more genuine and quality traffic coming back to your site.


On to the list:

  1. Guest Post on another website that you know your ideal client hangs out on

  2. Comment meaningfully on Instagram

  3. Message someone directly on Instagram

  4. Ask for specific feedback on your site in a Facebook Group that you enjoy hanging out in

  5. Get into a consistent rhythm with your newsletter and always link to content on your site

  6. If you have surveys you send to potential clients, make sure there is always a link back to your site at the end.

  7. Look at your Google Analytics data to know which marketing channels are leading to more visits.

  8. Put your site URL in your Pinterest pins.

  9. Organize a giveaway challenge (where you give one of your services away for free) with other collaborators and collect emails!

  10. Reshare older content that you know was previously popular.

  11. Recycle blog content to create an opt-in freebie.

  12. Create some videos on YouTube and link back to your page.

  13. Take part in an Instagram Challenge and commit to finishing it.

  14. Ask clients (present and past) to share your services with their network.

  15. Offer a free 15-min consult call in your favourite Facebook group.

  16. Find someone in your network who has a slightly larger following and propose to exchange one of your services in return for them to promote your business.

  17. Look at the most popular posts in the last 30 days and brainstorm additional topics you can talk about.

  18. Schedule repeated tweets around your blog content.

  19. Set up the Google Search Console and get information about what keywords are driving traffic to your site.

  20. Check what previous guest posts led to the most site traffic coming into your site and consider repitching them for a follow up blog post.

  21. Feature someone else’s post on your blog or site and let them promote it with their audience.

  22. Make it easy for people to share your content on your site, always including a share link at the bottom!

  23. Experiment with different opt-ins and use your Google Analytics data to know which one is most effective.

  24. Use Instagram Stories to promote your latest comment and include an easy bitly link in the story.

  25. Email your list what questions they are struggling with regarding your services and then write a series of posts, specifically answering their questions.

  26. Stop following newsletters or people on Instagram that don’t inspire you and just generate fear in what you are doing in your business.

  27. Start following people who energize you with everything they write and record and that inspire you to keep going in your business.

  28. Find your unique voice by writing and creating content that resonates with you. Don’t be afraid of sounding different from anyone you’ve heard out there.

  29. Use the Google Search Console to make sure your site is being tracked correctly by the search bots.

  30. Be confident and trust that everything you are doing right now is the best you can do and that is enough!

There you have it! If you want to discover more about what actions you can take to improve the traffic coming into your site, check out the Digimorph’s Google Analytics Course! Not only do I teach you how to set up the tool correctly, but also how to actually apply it to everything you are already doing in your business, from marketing to content creation.

This means knowing where you site traffic is coming from and shifting your time and money investment to the areas that will provide greatest return. You will know what people are searching for before getting to your site and are creating content that you know resonates exactly with their needs.

Bottomline: When you solve your visitors’ needs you get more sales faster. Google Analytics is the tool to get you there and this course shows you exactly how.

Bonus Offer: Sign up by April 6th @ 11pm ET and get a 1:1 on session with me to look through your unique Google Analytics data. I will give you specific recommendations about what you should be focusing on for your business. Only 10 spots available.




Squarespace Google Analytics: everything you need to know for setup

First week into the new year and I feel like already there has been a shift with how I view things. It’s that feeling of cracking open a new notebook or stepping out into the cold winter air; starting fresh. It might be a bit of an illusion but I’m taking advantage of it nonetheless.

One way to start of the year is to make sure you have all your tracking in place. Recently, I created a how to guide for Wordpress and Google Analytics, but now I wanted to be fair and show some attention on how to add Google Analytics to Squarespace.

Now, getting to the good stuff, setting up Google Analytics and Squarespace is pretty easy. Follow these steps and if you already have a Google Analytics account, skip down to step 4.

Step 1) Sign up to Google Analytics ( If you don’t have a Google account, you will need to create one.

(Don’t pay attention to the unexcited guy in the picture - you are on the right track!)

Step 2) You will come upon the “New Account” screen. If you are already signed into Google, it will ask you to link up your account.

Once you are in, you need to fill out the following information:

    • You want to track a Website (if you are tracking a Mobile App, let me know and I can help you with that specifically).
    • Account Name: This might be your Company name.
    • Website Name: You might asking what the difference is between Account and Website. Inside each Account, you can track different Websites (or Properties as Google calls them). I know most of you have your hands full with just one website, but this might be helpful if you are creating a completely new website and want to start fresh. For now, you can put the name of your current website.
    • Website URL: pretty self explanatory. Make sure you select https:// if you have any secure areas of your website (a.k.a. a shopping cart).
    • Reporting Time Zone: This is the time zone that you will see your reporting in. It is important to keep in mind that if your clients are in a different time zone, some of your data analysis around when you are getting most engagement/conversions might be set in your time zone. Just be aware of any time differences for later analysis.
  • Industry Category: Select the industry that best represents your business. Many times I use the “Other” Category.
  • Data Sharing Settings: This section is completely up to you but keep in mind that with Google it’s a “I’ll show you mine if you show me yours” kind of policy. There are some interesting reports you won’t have access to if you decide not to enable some of these. Nonetheless, if you don’t feel comfortable, read through the Privacy Policy.

And click on “Get Tracking ID” (and then Accept the Terms and Services, obviously!)

Step 3) Now you will be taken to the Admin area of Google Analytics. Freaky! But all I want you to do is copy and paste your Tracking ID and Website tracking code in a place where you will be able to access it later.

You can even keep this window open for now but it’s good to have this stuff documented just in case.

Step 4) Nextgo to your Squarespace account and navigate to Settings > Advanced (under Website) > Code Injection (in Advanced).

Step 5) Once you’ve reached the Code Injection area, take the code you’ve copied from Google Analytics and paste it in the Header text area.

Should look like this:

Don’t forget to click “Save” and Voila! You’re done!

Now, don’t expect to see any data in your Google Analytics right away; give it a day or two and then you should start seeing stuff.

If you have no idea where to start with your reporting, here are some helpful posts to check out:

3 Useful Reports in Google Analytics

Content Planning with Mind Mapping and Google Analytics

What Content is Actually Relevant to My Audience

Let me know if you have any questions in the comments section below. I can help you troubleshoot if any issues come! Don't be afraid of reaching out!

Read first! Introduction to Google Analytics Quickstart Guide

Welcome to the Google Analytics Quickstart Guide!


I put together this guide to help you not only learn about Google Analytics as a tool, but also to slowly start to get to know your data and build a relationship, just like you would with a person.


This might sound a bit crazy but I really believe that it takes time and patience to become familiar with your numbers and what they mean.


This Quickstart Guide is focused on starting to analyze and understand your overall site traffic. I think this is a good place to start when learning how to use Google Analytics in your business.


How to use these?

I recommend setting aside 30 min for the next 10 days and reading an article per day. Also, make sure to complete the exercises and let the information seep in. Here is a break out of the days:

Day 1 - Why should I care about my analytics?
Day 2 - Starting a conversation with your analytics
Day 3 - Under the Hood of Google Analytics: Basic Set Up
Day 4 - Basic Web Analytics Metric Lingo: Metrics
Day 5 - Analyzing your Site Traffic
Day 6 -  Case Study: Using Google Analytics to understand your Site Content
Day 7 - Quick tip: What's in a date?
Day 8 - Bounce Rate Demystified
Day 9 - Search Keywords on your Site
Day 10 - Using GA to set the right mindset


Excited to get into your Google Analytics data -> read Day 1 here!

Any questions? Just comment below. 

Day 1 - Why should I care about my analytics?

When is the last time you went on vacation or a trip? And, what is the number one thing you take when going to a new place? You can probably guess the one thing you need to make any trip somewhat successful: a map! Or in this digital age, a map app of some kind. Mind you, you can still get lost with a map (yes, that's me) but at least you know the lay of the land before leaving the safety of home.

Well, your analytics is like a map! How you ask? 

  • It can give you information regarding the landscape of your site: are users more interested in your services page vs. your about page? It can tell you if the road you’re taking is gravel or paved: which site sections are leading to more registrations? Or more purchases?
  • Some maps show you options that you'd never considered before: is a particular affiliate site bringing in 30% of traffic to your site without you being aware of them? Maybe it's time to start a collaboration with that affiliate.
  • And better yet, some interactive map apps tell you NOT to take a certain route because it is blocked off: what areas of your site are causing users to leave, without ever reaching the golden content on your site?

All these possibilities just scratch the surface of where your analytics can take you. What is certain is that without a map, you can make a lot of blind decisions that might work ...or might not.

With analytics reporting to back you up, you can make confident decisions about your next site redesign, rebranding initiative, campaign, new clientele, or almost anything! That is why you should care about your analytics. 

So, the first step to becoming friends with any type of analytics data is start by asking yourself what you would like to know about your site.

And that's next up: Day 2 - Starting a Conversation with your Analytics.

Tell me how you use your analytics currently? What reports do you look at? Share in the comments section below.

The one thing you need to do in Google Analytics - Part One


I've heard it again and again; Google Analytics is overwhelming, ugly, and a maze of numbers. And although my initial recommendation is to build a relationship with your Google Analytics, I know not all of us have the time and luxury to sit down with your analytics like this.

So, if I were to recommend ONE thing to do in Google Analytics is ...goals! And I've created this blog series to break out the information and help you out! :)

Setting up goals in Google Analytics can take you from "meh" reporting, to "wow! okay, that is something I can actually use".

First, you might be asking what the heck is a goal?

A goal is a page or action on your site that you want your users to get to. A common example might be a newsletter sign up or an opt-in download. I call it the "golden click" but in the online marketing world it might be called a "conversion".

More examples of "golden clicks":

  • for a graphic designer -> signing up for their graphics e-course
  • for a coach -> scheduling a consult call
  • for a nutritionist -> joining their weekly sugar free challenge

Get the idea? Whatever it is, you are want to track the completion of a desired action on your site.

You might be thinking, so what? I can track that with my email tool or opt-in tool. What makes setting this up worth my time and effort (and I rather spend my time in Instagram instead of ugly GA...bleh).

The difference here is, unlike other tools, Google Analytics will let you cross your "golden clicks" with the rest of the data hanging out in the tool.

Some possible data combinations might be:

  • Social Platforms + your opt-in sign up
  • Landing Pages + your ecourse purchase

These type of data crosses in data can give you a vast amount of information about what is actually working on your site. For example, a report tracking traffic coming to your site + Contact Form Submissions might look like this:


Not only do you see where user are coming from, but which of these actually completed your "golden click" (a.k.a. hitting submit on the contact form). In turn, you might be able to make better decisions on which social channel is truly serving your bottom line.

And this isn't the only report you get to see your goal completions. Once you've set up goals in Google Analytics, you will be able to use it in several areas in the tool (exciting, right?)

So, ready to set up your own goals? Here are the first two steps:

1) Decide on one goal you want to start off with. I've given you some examples above but this can any "golden click" you want your users to perform on your site.

2) Identify where this "golden click" happens and save the exact URL. In many cases, this is a confirmation or thank you page. Wherever it is on your site, I want you to find that URL and save it.

That's it for now! Sign up here to receive part 2 and 3 of this blog series, where I show you how to set up and then actually read your goals reporting.

Ignite your creativity and generate exciting content with Google Analytics

Creating original and interesting content is one of the most important things we can do as entrepreneurs. It communicates to our audience (and potential clients) everything they need to know about how we do our work and why we can help them specifically.

And even though it is important, I hear it is one of the hardest things to do. Time and time again I hear about how difficult it is to produce compelling content and deliver it on a consistent basis.


I get it; creativity isn’t cheap. And it doesn’t always come when you need it. Actually, building a structure and habit around producing content is probably the best way to get those creative neurons going.

So, at the beginning of the month, if you are stuck on what blog articles, podcast topics, or freebie opt-in you should be working on, here are three Google Analytics tips you can use to stimulate the creative juices.

  1. Use filters.  When using a report like Behavior > Site Content > All Pages, don’t just stare at all your traffic bunched together. Instead, filter our the main pages and just focus on the blog content. You can do this easily by using the advanced filter on the top right, above the metrics.

Here you can add several filters, excluding main pages on your website. The search bar on the right is smart to detect values coming up in this report so you don’t have to do the work.

Outcome: Once you’ve filtered out the pages, you will be able to better analyze just blog content and see which one is most popular, least popular, etc. You can use this to inspire future content or what topics aren’t as interesting to users.

2) Keep an eye on bounce rate + new visits. Some of you might get an awkward feeling when it comes to Bounce Rate, but this key metric will help you detect what content is not sticking very well.

And if you zoom in on new visits, this gives you an even clearer picture in terms of content that is pulling in visitors who are coming to your site for the first time.

To cross these two data types, go to Behavior > Site Content > Landing report and with the Second Dimension option, select User Type. You can use the search bar again to save time in finding it.

Now you will be able to see each blog post by user type (new or return). Focus on the new visitors, and check to see which content produced the highest bounce rates.

Outcome: Knowing what content is getting new users to stay on your site can help you understand better what these fresh visitors are looking for and what they find attractive in terms of your content. It is important to separate these two types of visitors and have a unique strategy for each.

3) Document all your strategy and finding. This isn’t a specific report or metric, but it is something many business owners don’t do when it comes to their analytics.

As part of the monthly date you have with your Google Analytics, you should bring along a spreadsheet that you update with what you noticed as part of your analysis. This will help you notice patterns over time, compare strategy, and in the end progress in whatever your goals are.

It doesn’t have to be complex; just something to quickly fill out and refer to when you are looking at what to write, or talk about.

For the conclusions that you can draw from the data, it can be your honest and obvious observation. It is important to take into consideration what other marketing strategies you used for each content. Did you share on Facebook? Or did a referral also share the content? Also consider the details of the content. Did you spend extra time writing an intriguing title? Did you include an awesome stock photo? Or maybe you spent more time letting the writing simmer and were able to edit it better? Try and pinpoint the successes and failures, and to learn from them.

I hope this takes off the weight of your next content creation. And if you want a more hands on approach, do my 5 day content creation challenge, to generate a month’s worth of content using Google Analytics.

What is included? Take a look:

  • Daily reporting prompts sent to your inbox that tell you exactly what to look at and how to interpret your data
  • Ideas on how to draw inspiration from your data and to then translate that into real content
  • Email Support from me to answer any questions you might have!

Be part of this 5 days challenge and take out the pain of figuring out what to write about. Let Google Analytics tell you instead!

How do you want to feel in your business?

This post is inspired by Tiffany Han (check out her amazing podcast Raise Your Hand and Say Yes) and has shifted the relationship I have with my work and business.

Up until last month, before going to bed, I did a general reflection of my day. What did I get done? What didn’t I finish? What was unexpected?


These are all very logical and realistic questions, which makes sense for in the day-to-day of my business. But I forgot to consider that I AM my business and being human, I’m not always logical or predictable.


That unpredictability is actually what makes a good business owner because that means I’m flexible, I’m awake to what is going on around me and can react when necessary.

However, at the end of the day, I found myself feeling disappointed, even a bit judgemental about what I had accomplished. I never found myself fully satisfied with the day’s work and it was a pattern that led to other thoughts and emotions, like criticism and guilt.


This month, I started a new line of thinking, experimenting with an idea I got from Tiffany; instead of evaluating what I physically (or digitally) finished, how did I want to feel at the end of the day?


And the words that came out of this exercise totally blew my mind away. They were things like grateful, meaning, or true love. Pretty deep stuff that almost has nothing to do with my business. And yet, when I did set these words as the intention for the day, at the end of the day I felt I had gotten so much more done.


My productivity didn’t fully depend on how many things I’d checked off my to do list, but instead on whether I was connected with the bigger picture and meaning of my business.


Becoming more aware of how my business felt at the end of the day integrated certain parts of me that were left behind. Since those aspects started to feel taken care of, I felt a more consistent line of energy and my productivity has been better. My to-do list has been more realistic and I’ve been progressing on the practical side of my business as well. It was a positive cycle.


So, my challenge to you is on a daily basis, in the morning while you are having your first coffee or just doing a couple of stretches while still in bed, ask yourself ‘how do I want to feel in my business?’.


Write down the first word that comes to you. And see how setting that word as the tone for the day, really impacts how your day goes.

I think the real question here is ‘how do I want to feel in my life’ and since we are so passionate about what we do, our business IS our life. Trust me when I say this exercise will greatly alter how you run and feel in your business!Share with me in the comments section below how you want to feel in general with your business. I’d love to know. And if you need more positive energy to boost whatever you are working on, as well as useful tips on Google Analytics and other digital tools, subscribe to my weekly digest. I promise to inspire and guide you in the right directly when it comes to the digital world.

Day 9 - How to easily track searched words on your site


Understanding what users do on our sites and blogs can sometimes be confusing. Yeah, we have stuff like traffic reports in Google Analytics but reading these can take time and it isn’t always clear what the user was looking for or why they came to our blog in the first place.

I’m about to share with you a super clear indicator of what users are looking for when they come in contact with your blog. It is also very easy and requires no previous technical knowledge (woo!).


What we will be doing is actually looking at the terms users are searching for on your blog (yes, really!).


You will need to have Google Analytics on your blog for at least 3 - 6 months (if you don’t have it implemented, check out this post here). Having a nice chunk of data is important to making sure the analysis we are doing is based on solid site visits.

Once again, we will be using the report under Behavior > Site Content > All Pages.

When you are generating this report, make sure to select more than a month worth of data. If you are a low trafficking site, select several months; you can do this by using the Date Range option in the top right corner.

Remember to hit “Apply” once you have selected the dates you want.

Next we are going to use the search box in this report to filter out specific values; you are going to search “?=”. Looks weird, but trust me for a moment. You will see the search box right below the graph, on the right side

Ready for some magic? Ok, hit enter!

You see those values after the ?s=? Those are your search terms. Pretty cool, huh?

So those are keywords that your users are searching for on your blog. It’s as simple as that!

You are probably thinking, “This is cool, but how do I use these? What do I do next?”. The first thing I would recommend is creating a Google Drive spreadsheet to document the keywords and keep tabs on new ones that come up.


Next, I would separate out these keywords into two categories: the ones that generated blog content vs. the keywords that lead to blank searches. Unfortunately, this does become a more manual task of clicking through each one (click on the tiny vertical arrow right beside the term and not the term itself). This will pop out a separate window for you to view that page (and if it had any search results).

To start, you can focus on the first 10 keywords and leave it at that. This might become something you do every 2 - 3 months. Once you’ve divided out your keywords, focus on the ones that have no search results.

Make a note to review this list next time you are brainstorming blog topics or filling out your content calendar. These are literally golden nuggets telling you what users want to read on your blog.


For the keywords that have already existing blog content (and I’m sure the majority of the keywords fall under this category) answer the following questions:

  • Which keywords are the most popular?
  • Are there any variations in the way certain keywords were searched?
  • Could certain topics or themes be expanded on already existing content you’ve created?
  • Could something turn into a downloadable worksheet or ebook?
  • Can an ultra popular keyword inspire a future service or product?


Again, popping out your spreadsheet when you are in brainstorming mode is a great way to review this real data coming from actual users interacting with your content.


Creating content we like to write and talk about is great, but it is more important to know what users are searching for and if the content we product is relevant to a problem or need. Hope this inspires your best blog writing yet or even an awesome service for the near future!

Day 10 is up! Good job! Ready to talk about mindset?

Use this easy rule to protect yourself from digital overwhelm

Last week I was talking to my Jewelry designer friend and she was expressing her frustration about her overwhelm around all the things she should be doing online for her business. She found she was spending more time worrying about this than actually making her jewelry. 

I totally felt her pain and annoyance; how many of us spend more time setting up tools and reading about marketing than actually doing real work in our business!


I understand the learning curve and the idea of having to do it all yourself at the beginning but let’s be honest, after awhile, it becomes more of a distraction than anything. Spending time obsessing about email opens and clicks, learning to set up a new tool, or convincing yourself that it is super important that all your social buttons stay on the top right corner of your site or else all hell will break loose.

Yes, there are some digital tools that are absolutely crucial to have in place but if you are spending more time setting them up than getting results, then there is something wrong.


To evaluate if you are wasting time in the setup or initial learning curve, I created  the 1/3 rule; if you are spending more than a third of your time setting things up, configuring the tool, or just figuring out where everything is (and not actually reaping real benefits) then it is time to re-evaluate the use of the tool.


Here is how the 1/3 rule works:

Step 1) Identify which tools you are in daily and weekly, spending more than one hour.

Step 2) Get specific: What are you doing? How much of it is productive campaign set up or evaluation of data. Or is it muddling around figuring out where everything is because you keep forgetting? Or getting lost in support forums over a specific functionality you can’t find?

Step 3) Once you’ve identified what you are doing, estimate how much total time are in the tool, both daily and weekly. 2 hours, 5 hours, 10 hours?

Note: Keep in mind that if you just started using the tool and doing initial setup, then that learning curve might take extra time. But if you already have already been using the tool for a couple months, how much productive vs. unproductive time are you spending in the tool?

Step 4) Identify tools where you are spending more than a third in unproductive time.


I want to be clear: unproductive time feels very distinct in your body. It feels overwhelming, stressful, like you are walking in circles without getting anywhere.


If your are spending 40 min of the hour in the tool figuring things out, and then the last 20 min actually getting real work done (that will bring value to your business) then it’s time to consider the following questions:

  • Are there automations in this tool that I am not taking full advantage of?
  • Are there other tools that are simpler or have better functionalities based off my needs?
  • Do I really need this tool? If I got rid of it, would it be the end of the world?
  • Can I hire someone to help me better manage this tool?


At the end of the day, if your digital tools are creating more work for you, there is something wrong.


It is important to keep track of where you are spending your time and energy, so that your digital tools don’t end up draining all your energy.I know how it feels to be overwhelmed and frustrated with how you spend your time online and I’d love to help out. If you think you might want some help in evaluating your online business tools and systems, reach out to me for a free 15 min consult call and we can chat.